20.05.12
Panasonic Corp. has set a goal of boosting its global sales of home appliances such as refrigerators and air conditioners to 1.5 trillion yen a year by fiscal 2015, or 50 percent higher than at present, the company has announced.
The firm plans to make up for drops in revenues caused by its pullout from TV production by strengthening its marketing capabilities for such appliances, Panasonic said.
To attain the goal, Panasonic aims to raise the percentage of its overseas sales to 60 percent of overall sales in fiscal 2015, up from 45 percent for fiscal 2010, the company said.
In Europe, Panasonic will prioritize products equipped with high-performance energy-saving functions, according to the company.
From fiscal 2012, Panasonic will market such appliances--referred to in the consumer electronics industry as "white goods"--equipped with energy-saving capabilities or what the company calls "eco-navi" functions. Eco-navi functions work in conjunction with sensors able to recognize where a person or persons are in a room (in the case of air conditioners) or the amount of dust and the floor type (in the case of vacuum cleaners).
Source: The Daily Yomiuri